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Therapy That Fits Your Life — Without Sacrificing Quality

Virtual therapy shouldn't feel impersonal.

At Genesis Balance Counseling, we've built a telehealth experience designed around consistency, convenience, and meaningful therapeutic relationships. Our clinicians work exclusively through secure virtual sessions, allowing clients across North Carolina to access professional mental health care without the hassle of commuting, waiting rooms, or limited local options.

🌿 Work With the Same Therapist

Build a relationship with a dedicated therapist who gets to know your story, your goals, and your progress over time. No therapist matching algorithms. No rotating providers.

🤝 Real Relationships, Not Subscriptions

Unlike large online therapy platforms, Genesis Balance focuses on long-term therapeutic relationships rather than high-volume subscription models.

💻 Therapy Anywhere in NC

Meet securely from home, your office, your dorm room, or wherever life takes you. All you need is a private space and an internet connection.
 

🛡️ Insurance-Friendly Access

We work with many major insurance plans and offer self-pay options, helping you focus on your mental health rather than navigating complicated billing systems.
 

🕒 Designed for Busy Schedules

With daytime and evening appointments available, therapy can fit around work, school, parenting responsibilities, and everyday life.
 

🌟 Experienced North Carolina Clinicians

Our therapists are licensed to serve clients throughout North Carolina and bring diverse backgrounds, specialties, and perspectives to support your unique needs.

Access to Quality Mental Health Care Remains Fragmented

Many individuals seeking therapy are ready to invest in their mental health but encounter unnecessary barriers when attempting to access care.

 

They often face:

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  • Limited appointment availability

  • Long wait times

  • Difficulty identifying providers who accept their insurance

  • Poor communication during intake and scheduling

  • Inconsistent continuity of care

  • Limited access to evening or telehealth appointments

  • Provider turnover and clinician burnout

 

For working professionals, parents, students, and families balancing competing responsibilities, these obstacles often delay treatment or prevent individuals from receiving consistent care altogether.

The Behavioral Health Workforce Challenge

At the same time, behavioral health organizations across North Carolina continue to face clinician recruitment and retention challenges.

 

Many clinicians encounter:

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  • Limited supervision and mentorship opportunities

  • Administrative burdens that contribute to burnout

  • Compensation models that do not reward long-term engagement

  • Insufficient operational support

  • Inconsistent continuity of care

  • Few pathways for professional development and leadership growth

 

These workforce challenges contribute directly to reduced patient access, longer wait times, and decreased continuity of care.

Modern Life Moves Fast. Mental Health Challenges Don't Wait.

Many people know they need support.

The challenge isn't recognizing the problem—it's finding care that feels personal, accessible, and worth investing in.

Too often, people encounter long waitlists, impersonal therapy platforms, limited availability, or providers who simply don't have the time to offer the consistency and connection meaningful progress requires.

At Genesis Balance Counseling, we believe therapy should fit into your life without sacrificing quality.

Whether you're navigating anxiety, burnout, depression, trauma, relationship difficulties, or a major life transition, you deserve a therapist who understands your goals, values your time, and is committed to helping you create lasting change.

Common Reasons Clients Reach Out

  • ​Persistent anxiety, stress, or overthinking

  • Feeling overwhelmed by work, family, or life demands

  • Burnout and emotional exhaustion

  • Depression, low motivation, or loss of direction

  • Trauma and unresolved past experiences

  • Relationship and communication challenges

  • Major life transitions and personal growth goals

  • Difficulty finding balance between responsibilities and well-being

Why Traditional Options Often Fall Short

Many large therapy platforms focus on volume.

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Many traditional practices struggle with accessibility.

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We intentionally combine the convenience of secure online therapy with the personalized attention of a private practice.

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Our approach allows clients across North Carolina to access expert care from wherever they feel most comfortable—while still receiving the individualized support, continuity, and therapeutic relationship that drives real progress.

 

Because meaningful therapy isn't just about having access to a therapist. It's about having the right therapist, consistently invested in your success.

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The Convenience of Online Therapy. The Personal Connection of a Private Practice.

Many online therapy services prioritize scale.

We prioritize relationships.

Our clinicians intentionally maintain manageable caseloads, allowing them to provide responsive, individualized care while building the trust and consistency that meaningful therapy requires.

Whether you're managing anxiety, stress, burnout, depression, trauma, relationship challenges, or life transitions, you'll work with a therapist who is invested in your long-term success—not simply your next appointment.

The Best of Both Worlds

Many therapy options force you to choose between convenience and connection.

Genesis Balance Counseling combines the flexibility of online therapy with the personalized care of a private practice.

Large Online Platforms
Genesis Balance Counseling
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Meet Your Therapist

Compassionate, evidence-based care for anxiety, stress, panic, and life transitions.

TALK WITH A THERAPIST
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Brittany Smith, LCSWA 

Position:

Anxiety, Trauma & Personal Growth Specialist

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Specialties:

✓ Anxiety & Stress Management

✓ Trauma & Emotional Healing

✓ Self-Worth & Confidence Building

✓ Relationship Repair & Family Dynamics

✓ Identity, Purpose & Life Transitions

 

“I help adults move beyond shame, self-doubt, and past experiences so they can heal, grow, and build meaningful lives with confidence.”

Britney Campbell, LCSWA 

Position:

Adolescent & Young Adult Specialist

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Specialties:

✓ Teen Anxiety & Stress

✓ Self-Esteem & Confidence Building

✓ School & Academic Challenges

✓ Life Transitions

✓ Emotional Regulation

 

“I help teens and young adults work through anxiety, self-esteem struggles, and big life transitions.”

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Insurance & Payment Options

Quality mental health care should be accessible and straightforward.

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Genesis Balance Counseling works with many major insurance plans and also offers self-pay options for clients who prefer flexibility, privacy, or greater scheduling freedom.

Insurance Plans We Commonly Accept

 

Coverage may vary by clinician, licensure level, and individual plan benefits. Our team can help verify your eligibility before your first appointment.

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We currently work with many plans, including:

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  • Blue Cross Blue Shield

  • UnitedHealthcare

  • Carolina Complete Health

  • AmeriHealth Caritas

  • WellCare

  • NC Medicaid

  • Additional plans may be accepted depending on provider participation

Insurance Verification Made Easy

 

Not sure if your insurance covers therapy?

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We'll help verify your benefits and explain:

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  • Coverage eligibility

  • Copays and deductibles

  • Authorization requirements (if applicable)

  • Estimated out-of-pocket costs

 

Our goal is to help you understand your options before treatment begins—without surprises.

Self-Pay Options

 

Many clients choose to pay directly for therapy services.

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Self-pay may offer:

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  • Greater privacy and confidentiality

  • More flexibility in treatment planning

  • Freedom from insurance-related limitations

  • Access to clinicians or services not covered by a specific plan

Questions About Coverage?

 

Our team is happy to help you understand your benefits and explore the payment option that best fits your needs.

 

Contact us today for a complimentary consultation and insurance verification.

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Frequently Asked Questions

Do you offer online therapy throughout North Carolina?

Yes. Our clinicians provide secure telehealth counseling services to clients located anywhere in North Carolina at the time of their appointment.

What do I need for a telehealth appointment?

You’ll need a private location, a reliable internet connection, and a device with a camera and microphone such as a smartphone, tablet, or computer.

Can I use my insurance for online therapy?

In many cases, yes. Telehealth sessions are often covered similarly to in-person services. Our team can help verify your benefits before your first appointment.

What concerns can you help with through telehealth?

Our clinicians commonly work with anxiety, depression, stress, burnout, trauma, grief, self-esteem concerns, relationship issues, life transitions, emotional regulation, and personal growth.

What happens if I experience technical difficulties during a session?

If technology interrupts a session, your therapist will work with you to reconnect as quickly as possible and discuss backup communication procedures.

Do I need a referral to start therapy?

No referral is required for most clients. You can contact us directly to schedule an appointment.

Can teens participate in online therapy?

Yes. Some of our clinicians work with adolescents and teens through telehealth, depending on age, clinical needs, and appropriateness for virtual services.

Is online therapy as effective as in-person therapy?

Research consistently shows that telehealth therapy can be highly effective for many concerns, including anxiety, depression, stress, trauma, life transitions, and relationship challenges. Many clients find online therapy just as impactful as meeting in person.

Is telehealth therapy secure and confidential?

Yes. We use HIPAA-compliant technology designed to protect your privacy and confidentiality. We also encourage clients to participate from a private location whenever possible.

Who is a good fit for online therapy?

Telehealth works well for many adults, college students, professionals, parents, and older teens who prefer the convenience of receiving therapy from home, work, or another private location.

Do you offer evening appointments?

Yes. Many of our clinicians offer evening availability to accommodate work, school, and family schedules.

Can I switch to a different therapist if needed?

Absolutely. Finding the right therapeutic fit is important. If you feel another clinician may be a better match, we can help coordinate a transition within the practice whenever appropriate.

How soon can I get started?

Appointment availability varies by clinician, but many clients can begin services within days rather than weeks. Contact us and we’ll help match you with the therapist who best fits your needs and schedule.

What if I live in a rural area of North Carolina?

Telehealth is an excellent option for clients in rural or underserved areas who may not have convenient access to specialized mental health services nearby.

How do I schedule my first appointment?

Simply click Book Your Consultation, complete our contact form, or call our office. We'll guide you through the next steps and help match you with the right clinician.

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Genesis Balance Counseling, PLLC 

Providing anxiety, grief, depression, and other mental health counseling and therapy to residents of:

Fayetteville, Hope Mills, Raeford, Spring Lake, Pinehurst, Sandford, Cary, Durham, Raleigh, Charlotte, and all NC.

Specialties include: Counseling for anxiety. Counseling for depression. Counseling for trauma. Counseling for grief.

We are happy to accept the following insurance:

Office Information:
​2545 Ravenhill Dr, Suite 102
Fayetteville, NC 28303
​P: 910.708.6025 
​Appointments In-Person or via Telehealth

Disclaimer / Terms and Conditions / Privacy Policy / Careers / Schedule Appointment

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